The Pool Service CRM Built by Someone Who Ran a Pool Company
Most "pool service CRM" software is route software with a customer list bolted on. Great for chemistry logs. Useless for the phone that rang while you were vacuuming.
I ran a pool service company in Gilbert, Arizona for 5 years. Grew it 650%, to 300 accounts and 7 trucks. Then I sold it. The thing that grew it wasn't route software. It was answering every lead, following up every quote, and asking every customer for a review.
PoolCRM does those three things automatically. That's the product.
What a pool service CRM should actually do
Ask a pool owner what "CRM" means and they'll say "the thing that stores my customers." Fair. But storing customers doesn't make money. Three things do.
Missed call text back
Call goes unanswered, caller gets a text from your number in 10 seconds, before they dial the next company on Google. Works with your existing line. Nothing for the customer to install. New callers become a contact and a pipeline card automatically.
Quote follow up that runs itself
You quote a green-to-clean at $450. They say "let me think about it." You forget. They forget.
| Day | Channel | Message |
|---|---|---|
| 1 | Text | "Here's the quote again in case it got buried." |
| 3 | "Any questions on the quote? Happy to walk through it." | |
| 7 | Text | "Still want to get this on the schedule? I've got a spot Thursday." |
| 14 | Text | "Last check. Want me to close this out, or hold the spot?" |
A surprising share of stale quotes close on the day-7 message. The customer never said no. They just got busy. It stops after day 14 so you never look desperate.
Review automation
Every customer asked once, two hours after the job, with a link that opens the Google review box directly. Weekly accounts never get nagged 52 times. Optional feedback gate catches an unhappy customer before it's public.
Everything else included
- Two-way texting from your business number, on your phone
- Web chat widget that texts you the lead
- Pipeline: New, Contacted, Quoted, Won, Lost
- Contact records with service history and notes
- Google Business Profile messaging in the same inbox
- Spring opening, fall closing, and filter clean campaigns
- Missed call, quote, and review reporting in one dashboard
- Zapier and webhook connections to Skimmer, Pool Brain, Jobber, QuickBooks
Not included, on purpose
- Route optimization. Skimmer does this better than anyone. Keep it.
- Chemistry logs and dosing. Same.
- Recurring invoicing. Use Skimmer, Pool Brain, or QuickBooks.
PoolCRM sits in front of those tools. It gets the customer. They run the route.
PoolCRM vs. the others
| PoolCRM | Skimmer | Pool Brain | Jobber | |
|---|---|---|---|---|
| Built for | Getting customers | Running routes | Tech accountability | General field service |
| Missed call text back | Yes | No | No | Add-on |
| Quote follow up sequence | Yes | No | No | Basic |
| Review automation | Yes | Add-on | No | $39/mo add-on |
| Route optimization | No | Yes | Yes | Yes |
| Chemistry tracking | No | Yes | Yes | No |
| Setup | Done for you | Self | Self | Self |
| Starting price | $397/mo | $49/mo | $55/user/mo | $39/mo |
Competitor pricing as of September 2026. Verify before publishing.
Pricing
$397 a month. No tiers, no per-user fees, no add-ons. Setup is done for you and your first month covers it. Cancel any time. If it hasn't paid for itself in 90 days I'll tell you to cancel.
Who this is for
- One to ten truck pool service companies
- Owners who still answer their own phone
- Companies with fewer than 50 Google reviews
- Anyone who's lost a job because they couldn't call back fast enough
Who this is not for
- Companies with full-time office staff answering every call
- Builders who don't do service
- Anyone shopping for route software. Go get Skimmer.
FAQ
Is PoolCRM built on GoHighLevel?
Yes. GoHighLevel is the engine. The pool-specific setup, templates, pipelines, and automations are ours.
Does PoolCRM replace Skimmer?
No. Skimmer runs the route. PoolCRM fills it. They connect through Zapier or webhooks.
How much does a pool service CRM cost?
PoolCRM is $397 a month with no tiers, per-user fees, or add-ons. Setup is done for you and the first month covers it.
Do I need a new phone number?
No. We forward or port your existing number.
How long does setup take?
Three business days. You send your logo, phone number, and Google Business Profile link. We build the rest.
Can I cancel?
Any time. Month to month.